Grant: Dude, the goofy side of me is just begging for “swag”. Perhaps ‘Goodies’ would be the best balance. True, Outfitter brings clothing more in mind, and there will hopefully be more than just shirts.
Jamie: Yep! It’ll go in the store, on the sidebar along with everthing else. Good point about the explanation point. It’ll probably get old. It fits good for “Swag!” though, 'cause somehow I just imagine it being yelled out.