And that’s why there’s the Beginner’s Shamisen for only $300.
- http://bachido.com/store/beginner-shamisen
Beyond construction/material costs, there is a considerable price markup once the shamisen reaches the marketplace. More than anything, I believe the reason is because shamisen retailers believe “Higher price = higher quality.”
Thus, when I went to a shamisen maker and told him my desire of having an affordable shamisen available for beginners to start on, the response was, “It’s impossible to sell shamisen that cheaply. Nobody will want it.” That was basically it.
It almost felt like they were deluded by their own business paradigm. In fact, there’s a rule among shamisen retailers, there is a price floor which they’re not allowed to sell below.
Well, I think that’s ridiculous, and am lucky to have met a contact in Japan who feels the same way. That’s why we’re able to provide Beginner’s Shamisen (which sounds far better than most entry-level shamisen I’ve heard) at a price much lower than any shamisen in Japan.
It’s true, shamisen really aren’t that difficult to make. In fact, a master in Japan once told me, “Even furniture makers can make decent shamisen.” I think the problem/reason really lies in the old school business paradigm of ‘higher price = greater value’ which gets rationalized to a ridiculous degree.
In closing, I’ll add that from what a master told me, the costliest and most time consuming part of the process is the lacquering/polishing the shamisen. Basically, as makers, they’re looking at the shamisen beyond a musical instrument and viewing it as a visual work of art. There’s nothing wrong with that, and they do a wonderful job. Truly, these expensive shamisen are visually flawless. But I think it becomes a problem when the focus leans too far on visual aesthetics.
I bet many shamisen players wouldn’t care so much about the polish because sound is their primary focus. However, because most makers often don’t play shamisen themselves, the thought of cheaper lacquer is unthinkable. Seemingly, their priority towards visual aesthetic is a bit mismatched with the players. (Furthermore, shamisen makers discourage direct communication with players, further widening the gap)
Fortunately, I’ve spoken to a young shamisen maker and player who both agree, they too felt shamisen are more expensive than necessary. So, as long as the future generation of makers feel this way, I think the path forward is looking bright. 
*I’ll note this isn’t the case for all makers/players, only for those I’ve come across in my own limited experience.